Tajín Clásico seasoning, the company's most popular product, is a seasoning powder, often referred to as simply Tajín, consisting of ground chili peppers, sea salt, and dehydrated lime juice. The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food, especially fruit, as a condiment. Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail.